What Is Internet Marketing?

Internet marketing has changed alot in the last few years. In 1998, all you had to do was throw up a few banner ads and watch the traffic roll in. Todays Internet marketing is a balance of PPC ads, natural search engine optimization, branding and product placement.

Why Do I Need This?

When I began to help a small company by building a website, the next question was "How do we get the right kind of traffic to it?". Years of trial and error later, that company has a huge customer base and is one of the leaders in it's industry. There really wasn't one answer to the traffic question, it just had to evolve and is still evolving.

Google Adwords

Google Adwords was the first step to bringing in the right kind of traffic. Some marketers will tell you that this is expensive, but I have found that there is no surer way to bring the right people to your site than this. Depending on your industry, click prices can range from .15c all the way up to $10.00 per click. If you are in the more expensive bracket, sometimes this form of advertising is just not the answer. But for most small "niche" businesses there is some way to integrate Google Adwords into your Ad campaign.

Yahoo, MSN & Other Search Engines

These smaller search engines make up the other 35% Left by Google as far as search goes. These bring basically the same results on a much smaller scale. My advice is usually to wait and get your Google campaign targeted to your customers before moving on to these. Why make triple the mistakes in the beginning....